Shop at 212Curations

Written by weddingfables 14 Apr 2017
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So you are in front of your comp or staring steadily into your smart phone ready to shop for that evening out with your friends but not knowing what is it that you want from the vast choices that the internet throws at you. makes it easier for you by getting the best in their online store. Check into it to buy the handloom sari that you have been wanting in your wardrobe for long, or the silver earrings to go with it. It's easy and plenty of variety for family and friends if you are wondering the next gift to buy. 212curations allows you to e-shop for handcrafted and curated things under categories including Home and Living, Art, Collectibles and Kids Corner.

There are exquisite handwoven pure and rare Pashmina wool Saree, ‘Kawad’ a dying craft of hand carved wooden mythological pop out books, craftsfrom West Bengal and Chattisgarh, sophisticated weaves by National Awardee weavers from Gujarat and various other crafts from Kashmir, Madhya Pradesh, Telengana  etc. are some of the highlights of the website. Don’t forget to look at the almost extinct art of glass-beaded clutch bags, handmade by artisans since generations. These are some of the must haves in your wardrobe. The e-shopping site is founded by a lawyer by profession and  curator Jyotika Singla. Having spearheaded various teams and projects in a telecom multinational company for more than a decade, this is venture that she is most passionate now.  “Handmade products have been my weakness for ever. Now I have realized the opportunity to convert my passion into a business idea which brings together unique and authentic products that are traditional, quirky yet authentic in nature.  The crafts of  India are so beautiful, and this is my way of showing off the creativity of Indian craftsmen and help it be promoted among all generations.”



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