Be Bani Thani Always

Written by Arati Thapa 12 Aug 2016
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It's not uncommon to see collections inspired by the royal regalia and cultural heritage when the wedding season is right around the corner. The history of Rajasthan is rich with tales of valour, strength and numerous saga of love and romance. Thus Rajasthan with its colourful textiles, odhnis, bandhnis, leherias and saris make a beautiful must for fashion designers. Anyone who has visited this land of beauteous stereotypes has always taken a piece of it along with them. But it's only seldom that one comes back impressed with the designs that is wearable and cherishable for ages to pass down as family heirlooms especially when it comes to trousseau for the bride. Sue Mue's couture and prêt collections for the Autumn Winter season of 2016, inspired by Rajasthan was a stunning collection that would seduce any would-be bride.

The  ‘Bani Thani’, (a pretty woman or bride decked in traditional costumes) collection offers eye-catching and contemporary special occasion wear. Creating a striking balance between traditional and contemporary fashion, the ensembles were sheer grandeur denoting ethereal charm and elegance. The use of gota-patti work on the collection is a handsome representation of hand embroidery work that came from Rajasthan. The collection is a beautiful line of ensembles consciously demystifying regal designs and recreating outfits from the past into attires which are modern for the connoisseurs of today.

The beautiful craftsmanship stands out in the ensembles with interesting patterns, embroidery and mirror work that is reflective of a pulsating mood. Taking centrestage of course is the gota patti, an embroidery that has been delicately sewn with zari, resham French knots and mirror work to create dazzling motifs and patterns.

Sue Mue's gorgeous Couture Collection

What you witness, therefore, is sheer magic on angrakhas, jackets, peplum blouses, cholis; and a fabulous mix of bottoms to go with them. These include parallels, shararas, dhotis, churidar, ghaghras and the like. Over a 100 artisans and embroiders worked more than 150 days of love and labor while crafting these exquisite ensembles. Regional silhouettes in luxe silks are available in rainbow tones ranging from Lava Red to Rani Pink and from Emerald Green to Imperial Purple. Classic Ivories and Ebony Blacks gloriously make their way into the colour palette. It’s a perfect fusion of rituals and vogue. Apart from the couture line, the 48 year old Indian design house also displays racks of lover prêt wear which is designed to accentuate an Indian woman's figure.

Sue Mue was Narinder Mohan's love for hand-crafting beautiful dresses for her two young daughters, which in no time became a brand that was loved by her family and friends. Now her daughter Mohita Gujral and her grand daughter Mahima have joined hands to create a strategy for evolving customer needs and to take it to greater heights.

The very wearable Prêt Collection

With evolving customer needs and market trends, Sue Mue now offers a blend of prêt and bespoke options both in traditional Indian wear, and Indo-Western fusion styles, overseen by Narinder and Surinder’s daughter Mohita Gujral. Mohita’s daughter Mahima is the third generation of the family to join the brand, and is designing the marketing strategy to take it to even greater heights.

 

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